Santa Bar­bara, CA — June 18th, 2010
Recent devel­op­ments con­cern­ing the pop­u­lar drink, Kom­bucha, has caused its removal from the shelves of lead­ing nat­ural and health food stores nation­wide. Kom­bucha, a pop­u­lar fer­mented, sweet­ened tea bev­er­age sold in nat­ural food stores, are being removed because of con­cerns over ele­vated alco­hol lev­els in the beverage.

Bragg Live Foods Prod­ucts, rec­og­nized as the indus­try leader in the man­u­fac­ture of Organic Apple Cider Vine­gar, recently intro­duced the Bragg Organic Apple Cider Vine­gar Drink line of ready-to-drink bev­er­ages, an alcohol-free, Kombucha-like health bev­er­age made with organic ingre­di­ents, includ­ing Bragg’s Organic Apple Cider Vine­gar. The Bragg vine­gar drinks sold in health and nat­ural food stores nation­wide com­pete against tra­di­tional Kom­bucha beverages.

“We believe we have a supe­rior health bev­er­age com­pared to the Kom­bucha drinks.” “Bragg Organic Apple Cider Vine­gar Drinks were all for­mu­lated to be alcohol-free, keep­ing the public’s health and safety in mind.” “Bragg Organic Apple Cider Vine­gar Drinks are the health­ful, alcohol-free alter­na­tive to the kom­bucha bev­er­ages,” stated Dr. Patri­cia Bragg, CEO and Pres­i­dent of Bragg Live Food Products.

Bragg Live Food Prod­ucts has been a health food indus­try leader since 1912 and has never included alco­hol in any of their nat­ural food prod­ucts.  Com­pany founder’s Patri­cia Bragg and her famous father, Dr. Paul C. Bragg, known as the orig­i­na­tor of health food stores, have taken strong stands against the con­sump­tion of alco­hol due to pub­lic health con­cerns. “Alco­hol con­sump­tion is not a part of the Bragg Healthy Lifestyle phi­los­o­phy,” stated Patri­cia Bragg.

Bragg Organic Apple Cider Vine­gar has received much media atten­tion over the past sev­eral years. This past year (Feb­ru­ary 4, 2010) on a spe­cial edi­tion of The Oprah Win­frey Show called Dia­betes – The Silent Killer.  The tele­vi­sion show fea­tured a dis­cus­sion with Oprah, fit­ness guru Bob Greene, and pop­u­lar tele­vi­sion physi­cian Mehmet Oz, M.D. about the health ben­e­fits of Apple Cider Vine­gar in low­er­ing the Glycemic Index of a meal when added to foods, a sci­en­tific mea­sure of how fast car­bo­hy­drate con­tain­ing foods raise blood sugar lev­els.  Low Glycemic Index foods and meals are asso­ci­ated with bet­ter blood sugar and insulin level con­trol for dia­bet­ics and weight con­trol.  Bragg Organic Apple Cider Vine­gar was the brand of Apple Cider Vine­gar shown and dis­cussed on the show that would be effec­tive for low­er­ing the Glycemic Index of foods.

Bragg’s Organic Apple Cider Vine­gar Drinks have recently become a very pop­u­lar health bev­er­age among many Hol­ly­wood stars and enter­tain­ers such as Cindy Craw­ford, Megan Fox, Fer­gie, the Beach Boys, Alec Bald­win and Cloris Leach­man.  Pop singer, Katy Perry has pro­claimed Bragg  Organic Apple Cider Vine­gar Drinks as her “secret of secrets” in her singing career.

The Bragg Organic Apple Cider Vine­gar Drinks are avail­able in four fla­vors, Orig­i­nal Organic  Apple Cider Vine­gar & Honey, Apple-Cinnamon, Con­cord Grape-Acai, and Gin­ger Spice. Two of  the drinks are cat­e­go­rized as Low Calo­rie and one as Calorie-Free, and are sweet­ened with a new FDA approved nat­ural, non-caloric sweet­ener derived from the leaf of the ste­via herb which grows in South Amer­ica.  Bragg is one of the first com­pa­nies to uti­lize this new nat­ural sweet­ener in a national line of health beverages.

To see video pre­sen­ta­tion on the Bragg Organic Apple Cider Vine­gar Drink line go to www.BraggACV.com